The business typically undertakes c 250 funerals per year and has a 10-11% share of its local market.
Around 25% of funerals are redeemed pre-paid funeral plans. Regulated by the Financial Conduct Authority (FCA), the business is authorised to sell pre-paid funeral plans and the current scheme incorporates around 800 live policies (over 3 years of funerals at the current level of activity), with a ‘death value’ of c £4.2M.